Magazines and ads are forever tied at the hip. After all, without the
latter, the former can't exist. A magazine's front cover is one of the few
spots left that's devoid of commercial encroachment -- until now. BMW
Canada and Vice magazine have managed to give the 1-series top billing in
the April edition. By day, it's just another issue of Vice, but douse the
lights and you see some very clever marketing in action. That's because
the mag has a special glow-in-the-dark treatment that turns the c...
Read More: http://feeds.autoblog.com/~r/weblogsinc/autoblog/~3/256758790/
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