Marketing campaigns are always in search of a new hook, and BMW's gotten
creative to help keep the 1-Series on boil. Readers of the March 24th
edition of Autoweek were treated to a smattering of tiny-Roundel factoids
at the bottom of the mag's pages. Some of them might be true, while others
seem entirely made up. The hard facts are naturally spot-on, but subjective
impressions like back seat comfort, desirability, and a link to the 2002
are all tenuous at best. The effort is charming in its clev...
Read More: http://feeds.autoblog.com/~r/weblogsinc/autoblog/~3/269470437/
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