How clever r u guys? As New Landcruiser $39,990

Faaark, just checked out a 2007 Landcruiser at the local dealer****p, low 
kilometreage, unmarked throughout and still has the new smell, plus all
the 
nice goodies, cruise, mags, 6 stacker, plus auto.

At $39,990 (which means you could possibly get it for $35,990) I thought, 
there must be something wrong here. Then I went around the back and
noticed 
a little badge that said it all.

Can you guess what it said?

Beers & Cheers

Roger