In article <1189466733.496032.267270@[EMAIL PROTECTED]
>, Stude
wrote:
> of their cars, which helped neither marque. Hudson/Nash were going no
> where with their badge-engineering.
Actually 1958 was a banner year for American Motors. The old full-size
Nash/Hudson land yachts had been discontinued, and the company
concentrated
entirely on its compact and economical (for the time) Ramblers. They even
brought back the discontinued Nash Rambler with a few styling changes as
the "new" Rambler American for the low end of the market. This played
quite well in the recession marketplace.
The late 1950s through early 1960s were AMC's good times. By 1961 Rambler
tem****arily displaced Plymouth in the #3 sales position. Things really
went to pot however when George Romney left the company to pursue a
political career and his successor, Roy Abernethy, embarked on a suicidal
course of direct competition with the Big 3.
Studebaker also enjoyed a tem****ary reprieve from its death spiral with
the
successful release of its compact 1959 Lark.
--
Roger Blake
(Subtract 10s for email.)
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