"JLA" <info@[EMAIL PROTECTED]
> wrote in message
news:BLydnfBE-PeYVb3VnZ2dnUVZ_remnZ2d@[EMAIL PROTECTED]
> In a move to make its SUV and other low mpg vehicles instantly more
> attractive, Chrysler has announced a novel new program to help
> customers with the rising costs of fuel.
>
> Starting tomorrow Chrysler is offering buyers a gas card that will
> allow them to purchase fuel at a capped $2.99 per gallon for three
> years, with a bunch of caveats. The automaker didn’t specify, for
> instance, which vehicles would be eligible for the promotional rate,
> or how much gas would be allowed during the three years.
>
> Chrysler did say that the program, which will have the automaker
> paying the balance of the gas cost over $2.99 a gallon, will cover 87
> octane, E-85, and diesel. The fuel cards will only be able to be used
> at sanctioned stations that are as yet unspecified.
>
> Would the chance at three-years of cheap gas turn your head toward a
> Chrysler product?
>
No. We all know how these deals work. As soon as the promo
commences Chrysler will start tracking the stations that are selling
the cheap fuel to determine the ones that are selling the most fuel.
3 months later those stations will be removed from the approved list,
and Chrysler will start tracking again. Another 3 months and the
most popular stations will be removed again.
1 year after the promo ends, the only stations in any given market
that will be on the approved list will be the ones that had the lowest
fuel volume - principally because they were the most inconvenient
stations for the fuel card holders to reach.
The only thing that would turn my head to buying a new gas hog
would be if the price on it was discounted steeply enough so that
the additional fuel costs of operating it over the life of the vehicle
were made up by the discounting.
Chrysler simply needs to quickly ramp up production of it's
fuel efficient small cars and ramp down production of it's gas
hogs, and figure out how to make money making the small
cars. This isn't anything that your typical bean counter cannot
do.
Ted
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